Will Apple rain on Microsoft’s parade again?

Windows 7 launched on 3 days ago, and some reviews are overwhelmingly positive. But get ready for a battle of the titans, because Apple will be gunning for the Redmond giant and its follow-on to the ill-fated Vista operating system. But wait a second. Weren’t most of the early reviews of Vista positive, too? Will history repeat itself, with adoration and high praise turning to near-universal loathing?

Vista had a rocky release. While its glassy Aero graphics were widely admired, its resource-hogging hardware requirements, dearth of drivers for dozens of devices, and constant nagging of users in the name of security were a widespread turnoff. It had its weaknesses, many of which were fixed in its first service pack.

By then, it was too late. Apple’s masterful PR machine had already pounced, cranking up its “Get a Mac” campaign with the dopey Windows guy vs. the hip ‘n’ trendy Mac dude. The ubiquitous ad campaign berated Windows Vista at every turn. Vista was accused of being a virus magnet, crash-prone, difficult to use, and accompanied by a load of crapware. Some of those charges were true.

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